OUTCOMES STAGE - PHOTOSHOOT

As you see, we finally came to the last stage of our module projects - outcomes. we had to plan our photo shoot which we did with a professional photographer who was given to us. The whole purpose behind this last stage is how would we promote our brand, where would we do so, to whom and all about the last little `details´ of our final fragrance product.

First thing was a photo shoot so we were aiming towards a minimalist and futuristic themed shoot of HUSH ( brand ) within the color range of black, white, grey and salmon. One product shoot - product is treated as the main focus. At the end we went for a metaphor, to show the story, the features and the most important things that round up our brand.

So, our product was a fragrance, so we decided to show the natural organic ingredients and the mood that it has on you when having the fragrance near you, throughout the whole day. We went for doing 3 still Images of portrait orientation showcasing the ingredients, grapefruit for the morning, cinnamon for midday and lavender for the evening. Remember that?

This photo was our biggest inspiration because our goal was to have the minimalist theme as well as incorporating the mist – somehow. So after having a few idea we were determined about going for this one: to buy a white fabric and our ingredients and to push our lovely natural ingredients through the fabric to show the texture, angles, shapes and the shadows. Lightning is always key, right?

Little behind the scenes at the studio.

Of course, some images did not turn out how we imagined, so we did them in post production. Some were perfect, some were not - we had issues, we panicked,we had so little time to do the whole shoot. As l am reflecting right now, l loved every minute of it, and l had so much fun and learned so much and gained a lot of experience, for the 2nd year and the future.