BALMAIN - SPRING/SUMMER 2018

Creative director of Balmain, Olivier Rousteing presented his version of the modern wilderness. The 32-year-old designer presented his collection for spring and summer 2018 in one of the most beautiful theaters in the world. But this time he was happy because as he said, "he finally managed to send the message he wanted with his collection." I always thought of Olivier as an extremely talented man and I admire his wonderful childhood tale.

The designer has improved on the excellent way the day-to-day combinations. The collection is dominating with black and white colors and with just the appearance of blue, red, silver and gold. Wrinkles, sequins, studs, crystals are there to spice up every piece of clothing. Olivier has created a collection of 82 mindblowing fashion combinations. Of course, Balmain's army were wearing this collection! Natalia Vodianova, Natasha Poli, Alessandra Ambrosssio, Sara Sampio, Karolina Kurkova and many others. The models walked safely and briskly. Their strong make ups and serious faces are also a part of the message: Balmain's woman is strong, brave and can win the world. This collection is proof of how great and brilliant is the mind of a young creator, for which all celebrities are going crazy.

The collection was structured and sexy, which is the customary style of this designer, but there was also a Coco Chanel style, which Oliver Rousteing likes to push through his collections more and more. The colors were mostly Napoleonic with the classic French stripes. Absolute French fashion walk in a not so classical style, but with incredibly positive energy, would be the best description of this collection and its presentation.

Balmain logo dominates on shirts and sweaters and maybe you've seen their instagram hashtag #BalmainArmy because their campaign wins all social media. This campaign has another powerful element, which is the music that represents one of the main passions of Oliver Rusting, which led him to co-operate with a rapper Kanye West.

"For me and my generation, music is a very important part of fashion," said Rousteing. "Those who know the Balmain brand will remember that music played a key role in previous campaigns. Impressive big speakers have created a mysterious path that clearly explains where you started ". Appreciative, if not magnificent, the new Balmain campaign for spring and summer season associates us with their fashion show held last September. Giving us reason for the impatient expectation of the upcoming hot season.

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