A BEAUTIFUL STORY BEHIND THE WINDOW

samonabroskvar
Dec 23, 2017
1 min read

The Karla`s stores were motivated to make this shop windows to reminds us of the memory when we were eagerly awaiting the postman to open the mailbox to read the Christmas cards. So they wanted to create the concept of giving and receiving, and not necessarily a gift, but instead a sweet greeting card and good feelings.

Under the name of "Snow City" this project brought the snow and the most beautiful wishes in all Karla`s stores throughout Croatia, where all the shop windows are decorated in a similar way, yet are adapted to the spaces and cities in which they are located.

Snow on the ground, a background of the snowy streets, specially designed envelopes and retro mail boxes that symbolize gift exchanges and are sending the best wishes to your loved ones. Also, the best Karla`s shoes and purses are found in the mailboxes which are inviting you to send them to someone you love along side with the best wishes for the year ahead.

This is such a beautiful concept! To remind everyone who comes to the store, or people that are just passing by, that this holiday season is not about presents, but it is about giving from your heart and wanting to make your loved ones happy.