IN THIS SHOP YOU`LL FEEL LIKE HOME

Coming across online about this beautiful french brand, called Sezane and it beautiful decor which gives the customers feeling like they are at home. The reason behind this „homey“ feeling are large lighted shops and amount of clothes which are less and less appealing to customers. So they will rather stay home and explore online shopping options.

To change that, Sezane and high street brands have begun to follow the pattern of setting the luxurious fashion houses that want to shop in more intimate and rounded experience. There is more and more common appearance of pop-up stores that communicate „the philosophy“ of the brand, and at the same time make sure that the customer feels as comfortable as in their own home. Because of this, coffee bars are introduced in shops, creating a lifestyle zone where clothes and accessories are not in the foreground. In such places, shopping turns into relaxed entertainment, such as going to brunch with your friends. Of course, the hidden effect behind this is that you will spend more money than you think.

This brand has focused its activity on online shopping but still keeping a few shops around Paris, and most recently, one in New York. Their „philosophy“ within the shop is to create an apartment, a place where you would wanna be at the time. The breathtaking style of the shop with the addition of French chic, really calls for making you stay longer there.

At the entrance to the shop, there is a small coffee bar. All pieces of clothing are arranged on shelves and clothing racks just like at home, but interwoven with everyday details for the most enjoyable feeling.

I think after seeing such photos, everybody would immediately go to one of their stores. This is a very creative and beautiful way for the clothing brand to make a customer feel welcome and not pressured to buy something, but rather to enjoy and spend some quality time.

#sezane #clothingstore #homefeeling #fashion #coffeebar