MY CALVINS

For its latest #MyCalvins campaign, called „Our family“, Calvin Klein has featured one of the most famous families - The Kardashian/ Jenner sisters. For the Spring / Summer 2018 collection Kim, Kourtney, Khloe, Kendall and Kylie were wearing Calvin Klein underwear and denim, in which were also included Calvin Klein`s patchwork blankets.

The sisters were photographed by photographer Willy Vanerdperre while posing together in a barn setting to show their unity and togetherness. The Calvin Klein brand explain in a article „The evolved #MyCalvins concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt.“ In the campaign was also included a short video of the sister laying down on the blankets and playing a game called „Never Have l Ever“

https://www.youtube.com/watch?v=90CCjgX0n20 - you can watch it here.

In this video you can see all the sister being shown a couple of times, except Kylie which is hiding behind Kendall and it is not shown at all. As the rumors been circulated a couple of months now that she is pregnant, this campaign is the proof that she is really hiding something. I think this campaign is stunning and powerful, and the sisters are looking gorgeous. But as most of the Kylie`s fans are obsessed to know if she is pregnant or not, it honestly distracts them from this beautiful campaign.