`NOTHING BEATS A LONDONER´ BY NIKE

The new Nike advert called `Nothing beats a Londoner` was released on the 9th of February and it has been shown in a few of my lectures last week. It has really become the most talked about ad because it is giving such a strong message, which is a really smart thing of Nike to do.

Nike was often using professional athletes in his ads, but in `Nothing beats a Londoner`, Nike is using kids from London. This ad is showing a number of sport activities, and each one is played by young faces of London. They are showing their extreme determination and competitiveness with one another and each kid is expressing his strength to reach its own goal.

It is really amazing how this campaign is illustrating the diversity in London and the reality of sport, but it is also using humor and colloquial language, through which the brand is demonstrating that it is telling a genuine story.

Go and check it out x