THE FRUSTRATION BEHIND THE PERFUME ADS

In this new module of fragrance we came to a point where on each lecture, seminars and talks among students and friends, everybody would mention the perfume ads. Which, dont get me wrong, is absolutely fine, but the more l talked about it and understand it and actually payed attention to it, a small voice in my head started to say "oh i never looked at it that way" and then l began to realise that i cant stand them.

Before that `perfume ads´ topic i would always watch commericals on tv or flicked through a magazine not even seeing them, but now i think that they are all a bit cliche or just a bit stupid and predictable. Which i know, sometimes it is not so fer to the brand, but what else can you think.

When you are looking at them and learning about them all the time, you realise how really sexual they all are. I mean it is obvious that sex sells the most but when it is something that perfumes ads rely on the most, it becomes boring, predictable and disqusting in a way, which is a strong word, l say, but it is true. Like i said, sex sells the most, and on one side it is good for the brand`s success, because it catches our attention and creates storytelling, but on the other, damn, it is too washed out and something that have evrybody seen and has been done million times before.

And what i mean by it has been done before is that marketing meetings behind perfume ads consist of throwing themes and ideas to decide which sex type they think appeals the most and which one are they gonna use this time. A couple in Paris running in front of the Effel Tower, or a girl in bed uncovering her legs with silk cover or a guy and a girl looked at each other on a party and he undress her and a perfume poppes out? I mean, come on, i am sure that you have seen someting like that, somewhere.

The only purpuse with perfumes is its scent which is the only thing we cant feel of smell through the ads. And most of the times, the ads and the smell of a perfume are not even connected and they dont go with each other, which is one of many proofs how brands just blow up and they want the scent to sell faster, so that they can go on another.

What I'm trying to say is that i am not tired of seeing perfume ads hinting to sex and intimacy or romance or whatever, but I'm just tired of the monotony of seeing it been executed in the same ways over and over again. I genuinely find it hard to diffeentiate between adverts and brands because they all merge into one giant, nude, glamourous blur. There are many ads which either become our favorite or they have something we really like, but that just isnt the case with the fragrance ads.