IDEAS STAGE

This photo was an inspiration to my group and l for our idea. It reminded us, somehow, of spices as we also had spice as one of the scent accords on fragrance workshop. We started researching into spices and mixing them with one another, so that we would create a good combinations for a fragrances. We also decided to go with gender neutral, so we wanted to create 3 perfumes in one set and each one would have a combination of spices.

While still being in phase of experimenting with our idea, we decided to make something simpler then that. We decide to make 3 perfumes/ essential oils for each part of the day. So, morning one would contain grapefruit because grapefruit is revitalising, refreshing and awakening in the morning. The second one, for the midday, would contain cinnamon, for that afternoon boost and energy and the third one, would have lavender for that relaxing, distress and unwind evening.

Oh, and i didn't mention that for the second module at the uni, we were supposed to make a group projects while still going through the main 4 stages of our course, Context, Ideas, Concepts and Outcomes. Throughout this stages we were supposed to show our fragrance for our imaginable brand. In this course this module was supposed to actually show us and make us experience how to actually start a brand and how large brands go through that process and process of making a fragrances well. ( But still no so in dept. ) At the end of each stage we would have to pitch it to our tutors and peers to get a feedback from them and take that further to the next stage.

So for our imaginable brand we created a story which we were supposed to carry it throughout this whole process :

`Our brand aims to provide natural and uplifting fragrances to everyone. We noticed how there has been a lack of unisex scents that can be beneficial throughout the daily lives of busy individuals. Our perfumes are made with organic elements that help to stimulate your senses to meet specific needs at key points of the day. We noticed that perfumes aimed to uplift or relax individuals are often marketed towards women however our brand aims to be inclusive to cater to any gender or lifestyle. ´