YEEZY SEASON 6 BY ``KIM`S CLONES´´

Maybe you have noticed that you were seeing a lot more Kim Kardashian on your Instagram in January? If you have, then you know that there was another major talking point from the West-Kardashian camp: #YEEZYSEASON6 which took over Instagram with an army of Kim clones wearing YEEZY Season 6 clothing. If you look a little closer its clear these images are an advertisement for the new campaign showing various celebrities dressed and looking like Kim, running day to day errands by filling up her car with petrol or grabbing a quick McDonald's.

Models, influencers and friends of Kimye which include Paris Hilton, Malika Miller, Julissa Neal, Abigail Ratchford, Jordyn Woods and more hit Instagram on January 30, posting photos recreating the `paparazzi-style´ imagery of Kim Kardashian wearing YEEZY Season 6 goods. Replicating the shots down to Kim`s platinum hair and matching heels, the photos were posted on over a dozen accounts. The attention was placed on the collection’s neutral, earthy tones and comfortable accessories — including a fleece-lined jacket and the chunky sneakers.

I think that was a really cool and different campaign but also a brilliant idea for showcasing the new Yeezy season by using Kim`Instagram page which is one of the most influential in the world.