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IDEAS STAGE
This photo was an inspiration to my group and l for our idea. It reminded us, somehow, of spices as we also had spice as one of the scent...


AUGMENTED REALITY APP BY ZARA?
Zara have announced a plan to roll out an augmented reality (AR) experience across 120 of their stores globally from April 18. The...


THE HOUSE OF FAME EXHIBITION
In the end of March i went on exhibition called The House of Fame which took place in Nottingham Contemporry Art Gallery. This si...


THE HOUSE OF COCO TANG
When my friend heard the buzz about the opening of the new Coco Tang Cafe, she practicly ordered me to go check it out together. Us two...


THE FRUSTRATION BEHIND THE PERFUME ADS
In this new module of fragrance we came to a point where on each lecture, seminars and talks among students and friends, everybody would...


GYMSHARK
Gymshark is a British brand which was created in 2012 by the student Ben Francis, who was actually 19 at the time. The slogan “Be a...


DIESEL OR `DEISEL´ ?
Italian fashion brand Diesel has found a way of being playful and humorous by reveling that they are the brain behind the `Deisel´ knock...


SO, WHAT IS A BRAND?
“If you want to differentiate yourself from your competitor, you have to find a way of talking about yourself with an emotional context,...


LETS REFLECT
The two weeks off for reading week were not that enjoyable. Although, not getting up for a lecture, that on other hand, was fantastic....


THE HOUSE OF GUERLAIN
`As humans we like things that smell good and please our senses - perfumes, candles, toiletries etc. They bring us joy, nostalgia and can...
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